The legal aspect of business reputation as one of the criteria of financial stability

The article deals with the concept of business reputation and its relationship with the financial stability of the enterprise. The importance of achieving a positive business reputation for ensuring stable financial performance of the company is justified. The procedure for protecting the business reputation of a legal entity in accordance with the norms of civil legislation is disclosed. The problems that exist in the process of refuting information that discredits the business reputation of the company are highlighted.