Techniques for Stylizing the Form of Author's Graphics in the Design Project of a Guidebook

The article is devoted to the description and analysis of the stages of creating original graphics for educational design projects of students of the Moscow Art and Industrial Institute and the Higher School of Design RGUTIS. Creating visual commercial content for the tourism business is a relevant creative strategy in the field of modern illustration. Author's illustration in the modern world is one of the main factors of visual impression, stimulating the interaction of information with the consumer. The subject of the article's research is graphic illustration (author's illustration) as applied to advertising tourism products, analysis of modern illustration and its role in the design of guidebooks, which are souvenir information carriers. Research hypothesis is that they describe and analyze the solution of practice-oriented problems from the point of view of a competency-based approach in the implementation of modern education in the field of design. The purpose of educational project assignments solved by students is to create original graphics in the design of a guidebook to increase the attractiveness of regional tourism. A series of original graphics is created using graphic editors in accordance with current design trends, as well as a creative task from a potential customer and the student’s preferences. The study and analysis of scientific, educational, methodological and special literature on the problem of creating original graphics are the materials and methods of research. Students conducted a comprehensive analysis of the design object - a guide to the sights of a district, city or region, and formed their design proposals in the form of a design concept in a series of original graphics.