Problems of artistic education in the socio-cultural realities

The axiological and heuristic aspects of art education from the perspective of the individual initiation to the culture are identified and conceptualized in this article with the philosophical and aesthetic position. The culture is interpreted as a value fund of society and as a sphere ofcreative realization ofthe individual in this case. An art education appears as a synthesis of different ways to implement a productive meeting of man's «live-world» with the fundamental values of culture. Semantic context of the article is interfaced with the processes ofglobalization in the modern world, and with the specific task ofcreative development and education of students as future professionals in the field of art and cultural and leisure activities.