Localisation problems of advertising texts
Автор: Parasotskaya Anastasiya Anatolyevna
Рубрика: Проблемы коммуникации в эпоху глобализации. Статьи
Статья в выпуске: 15, 2017 года.
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This article is devoted to consideration of localisation concept, analyzes the localization problems of advertising texts, defines pragmatic content of the advertising text and studies the translation techniques of advertising texts, which are used by a translator.
Localization, advertising slogan, advertising, advertising text, concrete definition, calque, holistic transformation, antonymic translation, linguotop, meaning extension
Короткий адрес: https://sciup.org/14968083
IDR: 14968083
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