Promotion of language centers: the need and tools (on the example of JC "Britannia")

This article is devoted to modern problems of using advertising means at the enterprise of the language center "Britain". The relevance of the chosen topic in the modern world, where English is an international language, is very great. To date, it is important for language centers to work not only on the quality of services provided, but also on distribution channels. That is why it is so important to focus on improving the advertising campaign. In this paper, the authors analyzed the marketing activities of the British Language Center.