Franchising development in tourism industry
Автор: Silaeva Anna, Konovalova Elena
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Современный менеджмент сферы услуг: проблемы, перспективы, технологии
Статья в выпуске: 7 (45), 2013 года.
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This article gives a brief description of franchising in tourism. It also provides the definitions of key terms and analyzes the advantages and disadvantages of franchising forms of business travel agencies. The organizational structure of the management of the franchising system at enterprises of tourism, the factors of functioning of tourism networks are considered. The ways of improving the management of the relationship between the franchisor and franchisee are given. The comparison of control and organization of franchising in foreign and national tourist companies, the prospects for future business development in the tourism sector by integration method based on the franchise in the face of fierce competition among the variety of tourist agencies are determined.
Franchising, franchisor, franchisee, franchise, tourism, tour operator, travel agency, management
Короткий адрес: https://sciup.org/14057698
IDR: 14057698