Development of marketing instruments of the companies strategic management

In modern conditions for participants of the transport and logistic market research of sources of competitive advantages as decisive factor of preservation and strengthening of their position in the market, growth of efficiency of financial and economic activity and innovative development is of great importance. The perspective direction of increase of efficiency of the Russian transport companies is expansion of application of new administrative approaches by them in the activity. In article the directions of development of marketing instruments of strategic management of transport companies are considered. The template is developed for carrying out researches and creation of a profile of consumers of transport and logistic services, the algorithm of creation of a profile of the consumer of transport and logistic services is offered. The directions of search of opportunities of growth of volumes of the rendered transport and logistic services are classified. Are offered a template for development of the card of value of transport and logistic services and algorithm of its construction. All this will promote increase of efficiency of activity of transport companies.