Results of the empirical study of sustainable consumption in the Russian Federation

The article presents the results of the author's research into the development of the concept of sustainable marketing and sustainable consumption in Russia. The evolutionary development of sustainable marketing as part of the concept of sustainable development is shown, the results of an empirical quantitative study of Russian consumers in terms of sustainable consumption by the example of products with low sugar content are presented. Three clusters of consumers have been identified in relation to sustainable consumption, the main trends in the behavior of each cluster are described. Companies working with these customers are offered recommendations on developing marketing competencies in the field of sustainable development.