The role of social media promotion of student projects on Instagram in the professional education of future teachers

Social media marketing (SMM) can be regarded as an effective tool for the professional education of future teachers. The research discusses the significance of social media promotion of student projects when studying at a university as exemplified by the project entitled I Want to Be the First! There has been little Russian research on Instagram student projects as a teaching aid. Having analyzed the materials available, the author highlights the key characteristics of the Instagram platform as a powerful impact on public consciousness. In the course of social media promotion of the above-mentioned project, the author determines the areas for improvement in its content. The analysis of the behavior of the Instagram audience helps reveal several groups among subscribers to the project.