Scenario planning in the strategic management system: the case of PJSC MTK

The article examines the essence of scenario planning of the organization, summarizes the essential characteristics. The activities of PJSC WTC are characterized, the company's business model is described, and the factors influencing the company's activities are identified and characterized. A model reflecting various scenarios of the company's development has been built, actions for the implementation of each scenario, and a development strategy have been defined. The problems and prospects of scenario planning application in PJSC «WTC» are summarized.