Semiolinguistics of sacred power

The paper addresses the phenomenon of sacred power as the oldest regulator of the behavior of ethnos from the perspective of social semiotics: it includes the definition of this type of power, its basic spheres of actualization (religious and magic) and identification of its lingual-semiotic, ethno-cultural and discourse parameters in the various semiolinguistic ways: sacred objects and buildings, actions and rituals, verbal texts, language formulas being included. The sacred is defined as something inexpressible by its nature, it is stated that it can be approximated to personal understanding only through the symbol. Sacred power generates semiolinguistic space in the form of verbal and non-verbal signs of various form and content that perform their protective impact on the objects of sacred power. Special attention is paid to genres and rituals through which sacred power is exercised. The authors highlight the phenomenon of ceremony that gives a sacred meaning to human actions, and show what special rituals are linked to communicating with the sacred power.The semiotic aspect of religious and magical protection is differentiated by the quality of the sign: religious semiolinguistics involves sacred myths and symbols, and magic semiolinguistics is based on chasing-out and purifying magic with its signs and texts.