Artificial intelligence services and tools and their impact on the company’s communication strategy in new realities

The article presents the result of the author's review of building a communication strategy in new realities. The present study is devoted to a number of tasks in the field of highlighting traditional and innovative aspects of the formation of the theory of communication strategies in modern conditions of development with the participation of artificial intelligence tools. An important task is to study the traditional approach to the concept of "communication strategy" from the perspective of various authors. Attention is also paid to the characteristics of the artificial intelligence tools used in the process of forming relevant communication strategies. A new interpretation of this term is proposed in the context of the activities of modern technology companies. The paper provides an overview of the capabilities and limitations of a number of modern services for the use of AI tools for the development and implementation of communication strategies.