Mass media and environment mentality map: technology of identification matrix exchange

The article shows some means of world picture formation that appear for the reason of contemporary mass media practices. According to the authors' point of view mass information distribution in its contemporary technical and technological variant, being implemented into economical and ideological society structures, breaks natural mechanisms of formation of adequate reactions to the environment, replacing them by virtual models that also contain significant volume of information with aggressive content. Totally it leads to the exchange of identification basics of society and its incapability to constructive integration.