Social network as a living space for ideas masks

As a central research problem in the article serves as a mask essence of the phenomenon ideas prevailing culture within the framework of consciousness and culture. Study of the phenomenon, with adjacent concepts and phenomena, shows that he has a strong place in modern culture. Cultural products in the smart-space, built with the help of software, computer technology gained Newest time-sensitive, which are expressed: the nature of internal and external forms of the idea of the mask, the embodiment of the idea of a specific content, the transition from the idea of the mask to its meaning in the culture. The paper presents an analysis of specific forms of culture, born in the smart-space and related products masked era of "high technology".