Socio-cultural crisis of modernity and its reflection in mass culture

At the moment the mass culture has penetrated into all spheres of life of the society and formed his unique semiotic space. The phenomena of mass and human mass, appeared in the early twentieth century, discovered a new problem field for culture researchers, philosophers and sociologists. Pseudo-values of mass culture still too dangerous and destructive for the individual and society. Therefore, it is necessary that the ideological transformation of the mass culture through its content more lofty ideas, socially significant subjects and aesthetically perfect images. Transformational impact of the axiological of the candidates for a degree, you must make the inside of mass culture through literature, music, painting and other art forms. This transformation should not be violent and instructive. To increase spirituality in mass culture need to increase the spirituality of specific works.