Content and structure of the motivational component of social activity of the population of Novosibirsk: results of an expert survey

This article touches upon the issue of studying the motivational component of social activity, which plays an incentive role in relation to the subject’s implementation of socially significant activities aimed at satisfying needs that affect both personal and public interests. The key identified groups of needs were altruistic and egoistic needs, aimed at implementing social transformations on the one hand and receiving social approval and recognition by the subject of the activity, satisfying the needs for communication, belonging and self-realization on the other. The diversity of both types of motives is shown, reflected in expert assessments of the conditions, opportunities, motivation and effectiveness of social activity in the metropolis. The dynamic essence of the hierarchy of motives for social activity, determined by factors external and internal to the subject of activity, is revealed.