Contents of business performance

The article considers the content of business performance in the theoretical sense as the ratio of the results achieved in the interests of the owners of the organization to the resources expended to achieve them, the receipt of these results is determined by many factors of the external and internal environment. It is substantiated that in the analysis of performance it is necessary to consider, first of all, the factors related directly to market competition, but at the same time take into account the nature of the influence of macro- environment factors, not only within the framework of the market forces of competition, but also in the framework of creating all consumer value. Since for many industries the effect of crowding out certain parts of the value chain is characteristic, including by strengthening the market power of other companies that create value for the consumer, the role of business adaptability to the external environment as a source of higher performance is shown. The basis of business adaptability is the «identity» of the company as the presence of the interest of senior management and employees in achieving performance goals in the interests of owners.