Component elements of the regional image of the Khabarovsk Territory

The purpose of writing this article is to study the problem of forming a regional image using the example of the Khabarovsk Territory. During the study, comparative analysis and qualitative content analysis methods were used. The article discusses the theoretical and practical aspects of this issue, namely: the distinction between the concepts of «image of the region», «image of the region», «reputation of the region», «brand of the region», «regional identity». Factors influencing the formation of a regional image have also been identified. The set of elements that form the basis for the formation of the region’s image has been studied in detail. Using the example of the Khabarovsk Territory, within each group, based on a survey of the region’s population, specific elements and facts that form the regional image of this territory were identified. In conclusion, the article formulates the main conclusions about the problems and prospects for the formation of the regional image of the Khabarovsk Territory.