Scientific articles
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Economics. Economic science
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Trade. Commerce. International economic relations. World economy
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General questions of trade and commerce. Market
Modern tools of sensory marketing
Journal: Экономика и социум @ekonomika-socium
Section: Современные технологии управления организацией
Article in issue: 4 (59), 2019.
Free access
The article deals with the modern type of marketing - sensory marketing, which affects the senses in order to stimulate certain actions. It also provides an assessment of the effectiveness of the use of sensory marketing tools.
marketing
\ touch marketing
\ marketing tools
\ consumer behavior
\ innovative tools
Short address: https://sciup.org/140242058
IDS: 140242058 | UDC: 339.138
