The ways of nomination of ergonyms in the French language (based on the hairdressing saloons)

Ergonyms are important information and communicative resources playing an important role in the formation of the city’s image. There are considered the factors influencing on the choice of the naming, there are analyzed the pragmatic and communicative effects of the chosen ways of nomination. The most popular ways of nomination are the class names, the names with anthroponyms, the names with toponyms, the borrowings and hybridization, the names with numerals.