The formation of multiple identities and the principles of communicative rationality

The article is devoted to the identification of structural features models of communicative rationality in the analysis of the problem of expansion of individual freedom and the transformation of an individual's identity in the information society. Identity is considered in the context of contemporary cultural studies not as an object but as a process that investigates the problem of conflict between multiple, fragmented, hybrid identity and integrity of the subject of the modern world. The model of communicative rationality works with issues of multiple identity, the adaptation of the individual, not through tradition, and offline through the increasing role of reflection and can be implemented primarily in education, aesthetic, ethical and philosophical discourse. The development of cultural practices, value-oriented problem of communication is the continuation of modernization and productive mechanism practical relationship to the subject of culture is important and simultaneously expanding the extent of autonomy and freedom and the ability to stay in communication with society and its norms.