Stimulating the Creative Activity of Student Youth in Festival Culture through Crowdfunding Technologies

The article explores crowdfunding as a modern technology that stimulates the creative activity of student youth within the framework of festival culture. Drawing on Russian and international studies, the paper analyzes the methodological and practical potential of crowdfunding in the system of professional education. It is shown that crowdfunding practices extend beyond their financial dimension, fostering project thinking, communication skills, digital competencies, and value orientations related to cultural participation and social responsibility. In the context of the expanding creative industries, crowdfunding becomes an essential component of training future specialists in the fields of culture and arts. Particular attention is given to festival activities as a significant form of youth leisure, where crowdfunding serves as a means of integrating educational and cultural processes. The novelty of the study lies in revealing the pedagogical and cultural potential of crowdfunding as a technology for shaping professional identity and creative initiative among student youth.