Marketing strategies for the post-nonclassical stage of economic science

The authors view the peculiarities of the development pattern which is developed within the framework of synergetics. They note that the changes of the norms and ideals of the classic scientific rationality has spread by now to the sciences of the socio-humanitarian cycle including economics. Importance of the interrelation of chaos and order in the social objects is underlined. The statements of the new branch of economic science - "behavioral economics", which substantiates the groundlessness of the traditional for economic science idea of the rationality of human activity in economic relations, are analyzed. It is shown that a person in economic relations is irrational and unpredictable. The possibility of applying the conclusions of the "behavioral economy" to the marketer's activities is considered.