The strategies of implementation of content of Art History and culturological approach in the system of professional media education

The theoretical and methodological foundations of designing the strategies of implementation of the Art History and culturological approach in advertisement and PR education are analyzed. There are revealed the strategies of implementation of the mentioned approach. The characteristics of its didactics in the professional and creative media educational process are given. The creative competencies of communicators in creative industries are defined. The diagnostics of level of development of creative competence supported by the strategies is carried out