System-reflexive marketing in business management in the post-soviet space
Author: Dligach Andrey Aleksandrovich
Journal: Economic and Social Changes: Facts, Trends, Forecast @volnc-esc-en
Section: Management issues
Article in issue: 2 (26) т.6, 2013.
Free access
The article presents the study results of market failures and the success of the enterprises of different forms of ownership in Russia, Belarus and Ukraine. The main problems of marketing in the post-Soviet space are revealed. A new paradigm of systemic-reflexive marketing, generalizing the evolutionary development of marketing and strategic management is formed. The article demonstrates the advantages of the system-reflexive marketing implementation at the enterprise in order to solve many problems of modern business.
Strategic management, marketing, strategic marketing, stakeholder, reflexive management, system-reflexive marketing
Short address: https://sciup.org/147223444
IDR: 147223444 | UDC: 658.012.2
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