The problem of the linguistic integration impact on a country's cultural identity

There is no doubt that in the last few decades mankind has evolved along the path of active globalization, reflected in the expansion of contacts and interaction between peoples and the integration of their cultures. Changes in the world, in life and in forms of communication are inevitably reflected in language. The integration of economic and cultural areas leads to socio-cultural convergence and, as a result, to the enrichment of cultures through the natural processes of absorption of elements of foreign cultures. The increase in cultural and direct contacts makes the issue of cultural identity and the preservation of cultural differences relevant. In this context, it is important to be able to identify peoples' cultural particularities and to seek mutual recognition. This article looks in detail at the processes taking place within the framework of intercultural communication. It raises the issue of maintaining cultural identity and integrity in a globalized world. Particular attention is paid to the role of language as a reflection of culture. The main tendencies of language changes due to a growing number of loanwords on the example of the Russian language are described. The problem of "pollution" of the language by notions that do not have an etymological reflection in the national culture is considered.