The use of cultural aspects of advertising texts for the formation of intercultural competence among higher education students
Автор: Rybak M.V., Krylova T.V.
Журнал: Сервис plus @servis-plus
Рубрика: Культура и цивилизация
Статья в выпуске: 1 т.17, 2023 года.
Бесплатный доступ
In the course of widespread globalization, the cultural boundaries of countries are being blurred. However, the cultural characteristics of each country are still reflected in the language of that country. Advertising texts are the best example of reflecting contemporary cultural trends in language form. This paper examines the importance of advertising texts in terms of reflecting cultural trends of different countries. The paper provides arguments to support the importance of understanding a country's culture in order to conduct one's professional activities in it. Examples of cultural reflections of a country through the analysis of the language and stylistic techniques of advertising texts are given. The paper analyzes the possibility of using advertisement texts to form intercultural professional competence of Higher School students.
Intercultural communication, cultural features, professional competence, intercultural competence, advertising text
Короткий адрес: https://sciup.org/140299769
IDR: 140299769 | DOI: 10.5281/zenodo.7992394
Список литературы The use of cultural aspects of advertising texts for the formation of intercultural competence among higher education students
- Amitrova, M.V., Gusarova, Y.V., Nelyubina, E.A., & Sadchikova, Y.V. (2015). Optimizaciya processa obucheniya inostrannomu yazyku za schet ispolzovaniya oblachnykh tekhnologiy [Effective cloud-based technologies to optimize the process of foreign language teaching]. XXI vek: itogi proshlogo i problemy nastoyashchego plyus [XXI century: the results of the past and the problems of the present plus], 3(6), 54-58. (In Russ.).
- Baydenko, V.I. (2004). Kompetencii v professionalnom obrazovanii (k osvoeniyu kompetentnostnogo podkhoda) [Competencies in professional education (the development of a competence-based approach)]. Vysshee obrazovanie v Rossii [Higher education in Russia], 11, 3-13. (In Russ.).
- Feshchenko, L.G. (2003). Struktura reklamnogo teksta : Uchebno-prakticheskoe posobie [The structure of the advertising text: An educational and practical guide]. St. Petersburg: Publishing house "St. Petersburg Institute of Press". (In Russ.).
- Leontiev, A. A. (1991). Obshchaya metodika obucheniya inostrannym yazykam: KHrestomatiya [General methodology of teaching foreign languages]. Moscow: Russian language. (In Russ.).
- Medvedeva, E.V. (2008). Reklamnaya kommunikaciya [Advertising communication]. Moscow: Publishing house LKI. (In Russ.).
- Oshchepkova, V.V. (1990). Pedagogicheskaya terminologiya v pyati stranakh angliyskogo yazyka [Pedagog-ical terminology in the five countries of the English language]. Inostranniy yazik v shkole [Foreign language at school], 1, 84-90. (In Russ.).
- Pirogova Y.K. Advertising text: Semiotics and linguistics // Moscow: Publishing house Grebennikova, 2000. – p. 237
- Raven J. (2002). Kompetentnost v sovremennom obshchestve: vyyavlenie, razvitie i realizaciya [Competence in modern society: Its Identification, Development and Release]. Moscow: Kogito-center. (In Russ.).
- Rybak, M.V. (2022). Implementation of a practice-oriented approach in the teaching staff training. Praktiko-orientirovannaya podgotovka pedagoga-issledovatelya v vuze [Practice-oriented training of a teacher-researcher at a uni-versity]: Proceedings of the All-Russian Scientific and Practical Conference Saransk: Mordovian State Pedagogical Uni-versity named after M.E. Evseviev, 36. (In Russ.).
- Serova, T.S. (2006). Obuchenie resheniyu kommunikativno-poznavatelnykh zadach v processe inoyazych-nogo informativnogo chteniya [Learning to solve communicative and cognitive tasks in the process of foreign-language informative reading]. Perm: Publishing house of PSTU, 2006. (In Russ.).
- Serova, T.S. (1988). Psikhologicheskie i lingvodidakticheskie aspekty obucheniya professionalno-orientiro-vannomu inoyazychnomu chteniyu v vuze [Psychological and linguodidactic aspects of teaching professionally oriented foreign language reading at university]. Sverdlovsk: Urals University Press. (In Russ.).
- Zimnaya, I.A. (2004). Klyuchevye kompetencii kak rezultativno-klyuchevaya osnova kompetentnostnogo pod-khoda v obrazovanii [Key competencies as the effective-target basis of the competence approach in education]. Moscow: Research Center for quality problems of training specialists. (In Russ.).
