Managing information about the target audience by the organizers of PR-activity in a conflict situation

The article is devoted to the study of social communication in modern Russian society and the role of organizers of PR-influence. This aspect in the modern information society covers several main strategic tasks that are set before the organizers of PR-impact. The urgency of planning and forecasting further PR events, in relation to which there is a stable political, economic, social or spiritual need, is highlighted. The importance of the work of public relations specialists in a conflict situation is emphasized, which requires taking into account many factors that contribute to the escalation of the confrontation.