Use of Brazilian geographical indications in tourism: applications and implications

Use of Brazilian geographical indications in tourism: applications and implications

Автор: Medeiros Mirna De Lima, Silva Hellen Vitria, Raiher Augusta Pelinski

Журнал: Современные проблемы сервиса и туризма @spst

Рубрика: Региональные проблемы развития туристского сервиса

Статья в выпуске: 3 т.16, 2022 года.

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Services and products (agri-food, mineral, handcrafting, or industrial) from a specific place are linked to the place historical-cultural-environmental context. When there is a very close link of the goods/service to the place that renders it notoriety or specificities, these might be recognized as Geographical Indications (GIs). By bearing the territory’s name and other immaterial aspects, the GI is naturally assimilated to the region and related activities such as tourism might develop. This tourism application occurs and is studied in several countries. However, in Brazil, this research is limited to particular cases. This raised the question whether (and how) a broader use in tourism exists, thus, we sought to verify whether and how geographical indications are allied to tourism in Brazil. To achieve this aim, we promoted a theoretical discussion related to GIs and tourism, and also collected data using an online questionnaire that was sent to representative entities of Brazilian geographical indications known at the time of the development of this study. We obtained 55 replies that were investigated using descriptive statistics, correlations, and content analysis. Our results revealed tourism activities related to some national GIs. On the other hand, there are some registered, but without effective use (due to lack of structure, articulations, or resources). Another finding pointed out the need to disseminate the theme among tourists and producers in general, aiming at the GI valuation and implementation of actions that promote their use as an asset.

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Geographical indications, tourism, basket of territorial goods and services, brazil

Короткий адрес: https://sciup.org/140296113

IDR: 140296113   |   DOI: 10.5281/zenodo.7423012

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