The impact of digital technologies on the activities of insurance companies

Modern business practice shows that currently those companies that have been able to adapt to new economic realities, primarily through the introduction of digital solutions, are doing well. This article outlines the role of digital transformation in the activities of insurance organizations and its impact on the business processes of companies. The authors systematize the main advantages of insurance companies obtained as a result of the digital transformation of their activities, and also compiled the TOP 5 Russian insurance companies in terms of digital maturity. Based on the conducted research, the authors systematized the results achieved in the digital transformation of insurance companies and identified promising areas and trends in this area, which open up opportunities for more efficient and high-quality customer service of insurance products based on the introduction of digital solutions.