Influence of cognitive styles on the choice of the strategies of mastering and using language

The article deals with the linguodidactic potential of the key approaches in the solution of the problem of the increase of the teaching efficiency by the means of its individualization - stylistic and strategic. There are compared the concepts “cognitive styles” and “strategies of mastering and using language” relating to teaching. The author analyses its correlation with the consideration of the phenomenon of the splitting of the stylistic poles. There is underlined the intercomplementary effect of the use of these approaches.