The impact ofinternal marketing on the outcome of business
Автор: Chernikova Lyudmila Ivanovna, Kiselyov Alexey Svyatoslavovich
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Маркетинговые исследования в сфере туризма и сервиса: современные формы, методики и инструменты
Статья в выпуске: 6 (44), 2013 года.
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The article is devoted to the influence of internal marketing on THE OUTCOME OF BUSINESS units and the justification of the need for the construction of the unified system of organizational marketing at the enterprise. The concept of domestic market functioning on the examples of interaction of branches of commercial bank is given. Practical recommendations for the development of system of internal organizational marketing at the enterprise are made.
Marketing, internal organizational marketing, the interaction of branches, internal communication
Короткий адрес: https://sciup.org/14057683
IDR: 14057683
