Issues of theoretical aspects of legal regulation of franchising – business model of innovative entrepreneurship (experience of the Kyrgyz Republic)

This article identifies the theoretical and methodological aspects of the legal regulation of franchising as a type of entrepreneurial activity. The most important characteristic features of franchising of the innovative business model of the partnership are considered, where the advantages for franchisees are highlighted: the use of the promoted brand and business model; access to technology and support within the community of professionals. Analysis of franchising in Kyrgyzstan, where the basics of legal regulation of entrepreneurial activity in this area are studied. According to the results of our research, it was noted that the official indicators of franchising in Kyrgyzstan show its active development, but at the same time indicate the immaturity of the market and the urgent need for a legal framework.