Selection of a basis for comparison of economic indicators in the context of managerial decision making

The article considers research of the procedure of intra-company comparison of economic indicators of the company’s activity. Bases of comparison are determined; their advantages and disadvantages are pointed out. Conditions for selection of a certain basis for comparison while carrying out economic analysis are formulated. Special attention is paid to researching the impact of the selected base for indicator comparison on reliability of the analysis results, as well as the speed and quality of managerial decision making. Results of this research can be used in practice while analyzing a company’s performance in order to improve the level of reliability when assessing economic performance and the effectiveness of development of managerial decisions.