The genre of publishing annotation in the English advertising and methodical discourse

The article deals with the increasing necessity of the appeal to the discourse in teaching methods of the English language associated with the origin of the integrative processes of the academic disciplines in the context of globalization. There is given the definition of the English methodical discourse. There are revealed the speech genres of the English methodical discourse. The author emphasizes the consideration of the blurb of the English methodical discourse and its basic functions