Value of colour when using audiovisual content in educational process

In article various theories and concepts of perception of color are analysed and compared. Nature of influence of color on the pupil is considered from the psychological, culturological and physiological points of view. Comparison and the analysis of the provided data allows to understand the general principles of use of various audiovisual content in educational process. Thus, this work can be a basis for the solution of a number of applied educational tasks.