Entertaining culture of a modern city as a subject of aesthetic comprehension

The content of this article reflects the problematic questions of the entertaining culture forms implementation in the space of a modern city. According to a noticeable increase in the need for humanization of the urban environment in the technogenic civilization realities, the aesthetic factors importance for improving public space is increasing, and one of them is the art practice of an entertaining form. The article reveals a number of modern entertainment culture specific features in the variety of its forms. Street theater is considered as one of the spectacular forms, which has artistic means range of influencing the citizens emotional mood, a communicative art space atmosphere. As an example of this entertainment culture type, the socio-cultural perspective of actualizing the principle of aesthetic diversity in theatrical form is revealed. The article reveals the importance of taking into account a number of trends in the transformation of the spectacle as a cultural universal and of giving them an adequate assessment from the culturological aesthetics standpoint and a projective-creative approach to the tasks of improving the cultural characteristics of the urban image and lifestyle.