The goals and the instruments of customer relationship management in higher education
Автор: Salimova T.A., Vatolkina N.Sh.
Журнал: Университетское управление: практика и анализ @umj-ru
Рубрика: Управление качеством в вузе
Статья в выпуске: 2, 2010 года.
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The paper introduces the approach to the identification and classification of customer relationship management instruments through the definition of integral and specific goals of managing the relationship with the key customer groups.
Consumer relationship management, management methods, management aims, consumers, higher educational institution
Короткий адрес: https://sciup.org/142139880
IDR: 142139880
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