Changing the concept of competitiveness under the impact of sanctions

The introduction of sanctions restrictions by the United States and other countries of the collective West has a negative impact on the development of the Russian economy. One of its consequences was a decrease in the competitiveness of Russian enterprises and their products. Sanction restrictions have significantly limited the conditions for conducting production activities by domestic enterprises and their interaction with major foreign counterparties. The expansion of the range of sanctions restrictions in relation to certain industries and enterprises has led to a sharp change in conditions for conducting competition. The current situation has led to significant changes in the economic essence of the concept of competitiveness in relation to domestic enterprises and their products. In this regard, the main goal of this study was to clarify the economic essence of the concept of competitiveness and the economic factors that form it in relation to the activities of enterprises in the context of sanctions restrictions. To achieve it, authors used methods of analysis and synthesis of economic information, as well as publications of foreign and Russian scientists on the subject of research. The results of the study allow us to clarify the definition of the concept of competitiveness of enterprises and their products under sanctions restrictions.