Communication technologies of crowdsourcing in contemporary global and russian public policy

Introduction. The paper studies crowdsourcing technologies of public communication that is an essential part of the global and regional contemporary political spaces as a method of nonviolent conflict resolution and reduction of social tensions in different parts of the world. Methods. The authors examine crowdsourcing technology of public political communication based on classical and modern concepts of political-communicative interaction of society and government (J. Habermas, M. Castells, G. Tarde, J. Shurovyeski, J. Howe). The paper reveals the specifics of implementation of crowdsourcing in the international public policy on the example of the United Nations Organization world agenda setting e-discussion projects, and in the political context of modern Russia with the spread of e-government practices, e-participation of individuals and groups. Results. The introduction of crowdsourcing is one of the important stages in the process of increasing the effectiveness of communication between government bodies, local authorities, business, political and public associations in developing and making the most important decisions for citizens all over the world. The demand for crowdsourcing in both international and Russian public policy is connected, on the one hand, with the recognition that a huge number of citizens have the abilities, talent, necessary competencies and qualities of innovative activity, and, on the other hand, with significance of development of ‘human capital’, understood as a set of knowledge and skills used to meet the diverse needs of citizens and societyas a whole, for the modern competitive and challenging world. Discussion. The limits of crowdsourcing technologyin public policy need to be evaluated from the perspective of social and cultural stratification and inequality, potential of mediated collective action.L.S. Pankratova has carried out complex analysis of the concept of public sphere in the context of new information communication technologies dissemination and examined the cases of crowdsourcing projects introduced by the United Nations Organization over recent years, as well as made professional translation of the article. S.V. Shakarbieva has conducted interdisciplinary analysis of social theories to interpret the concept of crowdsourcing and investigated the perspectives and limits of the spread of crowdsourcing communication technologies in the modern public policy space of Russia.