Concise analysis of stylistic errors in public service advertising language

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Stylistic devices used in Public Service Advertising (PSA) in a large extent determine its effectiveness and productivity. The article is devoted to the analysis of stylistic errors, more commonly made in advertising language and reducing its performance. Research findings, introduced in form of classification of error types with its detailed description, help to develop certain rules in advertisement creation and secure its top performance.

Public service advertising, errors, pictorial phrase

Короткий адрес: https://sciup.org/148183844

IDR: 148183844

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