Concise analysis of stylistic errors in public service advertising language
Автор: Ван Чуньюэ
Журнал: Вестник Бурятского государственного университета. Философия @vestnik-bsu
Рубрика: Филология
Статья в выпуске: 8, 2013 года.
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Stylistic devices used in Public Service Advertising (PSA) in a large extent determine its effectiveness and productivity. The article is devoted to the analysis of stylistic errors, more commonly made in advertising language and reducing its performance. Research findings, introduced in form of classification of error types with its detailed description, help to develop certain rules in advertisement creation and secure its top performance.
Public service advertising, errors, pictorial phrase
Короткий адрес: https://sciup.org/148183844
IDR: 148183844