КУЛЬТУРНАЯ ПОЛИТИКА И РЕГУЛИРОВАНИЕ | CULTURAL POLICY AND REGULATION. Рубрика в журнале - Креативные индустрии | Creative Industries R&D
Creative Tourism by Local Government? An Analysis of the Design of the First Public Policy in Brazil
Статья
The main point is to understand the design of the Porto Alegre Creative Tourism Program (PPATC-2013) as a municipal public policy, analyzing the first creative tourism program implemented in Brazil. It seeks to contribute to the emerging field of creative tourism public policies, facilitating policy learning for managers and academics interested in the theme. Methodologically, pragmatist epistemology and ex-post-facto research were adopted, using a single case study. It employs methodological triangulation, combining documentary research (Multi-annual Plan, program guidelines, municipal reports), field observation, and interviews with public managers and policymakers (2017-2018). The analysis follows inductive logic with saturation of the apprehended narratives. As main results, critical limitations were identified in the design of PPATC-2013, such as: absence of tourism demand studies, centralized elaboration process, uncritical mimicry of external models, lack of community mapping of creative activities, and absence of a monitoring system. The program had a limited duration (2 years) and evolved into the Shed Tourism (in Portuguese, Turismo de Galpão) project. Among the main contributions and implications, the study demonstrated that tourism policies, with specific niches such as creative tourism, require adequate territorial diagnosis, participatory design process, contextual resignification of external experiences, and intersectoral articulation. It contributes to the preservation of institutional memory and offers lessons for the development of similar policies, emphasizing the need for adaptation to local specificities and effective community participation.
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