Dynamics of tourist services in the context of digital technology development

The article considers the development of digital technologies in tourism. Digital travel platforms have be- come an important source for travelers around the world. Global sales of digital travel, including airlines, car rentals, hotels, accommodation, and transportation, are showing steady growth. Online travel agencies and mobile payment apps around the world are changing the travel industry. Consumers are increasingly booking online due to the availability of mobile apps and low prices. The Russian market of online services is growing rapidly, due to the introduction of digital technologies in the tourism sector. Digital technologies are also becoming the key strategy for the development of culture and tourism in the cities of the future, contributing to the integration of tourists into the urban environment and allowing them to plan their own trip. The purpose of the research is to study the impact of digital technologies on the development of the tourist market and the formation of a comfortable urban environment for travelers. The article analyzes the data that characterize the development of digital technologies in the tourism sector, and highlights the trends in this direction. One of the indica- tors of the development of information technologies and their dissemination is the constantly increasing share of online booking of tourist services. The introduction of technologies contributes to the development of independent tourism, which is becoming more and more popular every year. Modern electronic services have significantly simplified the preparation for trips both within the country and to other countries. The implementation of new technologies also affects the formation of a comfortable urban environment, contributing to the development of urban tourism. The directions for implementing digital technologies in the tourist urban environment include online services with personal recommendations; wearable gadgets for simultaneous translation; shared consumption services; a smart navigation system in the city that is adaptive to foreign languages; free high-speed Internet in public places; the use of multimedia technologies and various guide ap- plications in museums. The rating of popular tourist cities includes an assessment of such parameters as the availability of multifunctional kiosks and smart stops on the streets, the availability of advanced mobile apps for tourists, the level of implementation of innovative technologies in airports and museums. In the near future, they will develop projects in the field of digitalization of tourist and cultural spaces of cities, including a navigation system with elements of augmented real- ity, simultaneous translation with the use of neural networks, accessible mobile Internet for tourists and personalized online services. For the development of tourism in the Russian Federation at the regional level, it is necessary to develop tourism products for their implementation in the new digital environment, revealing the potential and opportunities of destinations.