Building up the motivation of future tourism specialists for professional activity through project work

The article actualizes the problem of motivating students to get a profession in tourism and work in the hospitality industry against the background of increasing demand for tourism within the Russian Federation. The hypothesis of increasing the motivation of future tourism specialists to work in their specialty through their involvement in joint projects of the tourism industry and by fulfilling real orders of the tourism business is put forward and tested. The article describes the experience of successful project activity of students of International Institute of Design and Service on the implementation of projects in the field of creating tourist products and marketing destinations. According to the results of a survey of students after the implementation of the project, an increase in interest in the chosen profession was revealed.