On the issue of the essence and typology of crises in the organization

The article examines the crisis at the enterprise from a theoretical and methodological point of view. Its essence is analyzed, as well as the essence of crisis management. A comparative analysis of approaches to various definitions of the concept of "crisis management" is carried out, after which a conclusion is drawn and a proper definition of this concept is proposed, taking into account the specifics of its use in the organization's activities. The stages of the crisis life cycle are correlated with various types of crisis management, and a comparative analysis of existing crisis management measures is carried out, after which the considered measures are compared with various types of crises.