Lecture as a factor in the humanitarization of the educational process at university. Modern aspect

The problem of implementation of didactic potential of lecture as one of the leading methods of teaching at the university, contributing to the process of the humanitarization of education, is considered. The survey of 148 respondents of the training program “Department of Advertisement and Public Relations” showed the need of combination of the verbal and visual information in the lecture presentation and the sufficient degree of students’ readiness to understand the modern lecture.