Marketing strategy in the sphere of services of the Republic of Uzbekistan: methodological aspect
Автор: Ziyayeva Muhtasar
Журнал: Бюллетень науки и практики @bulletennauki
Рубрика: Экономические науки
Статья в выпуске: 4 т.4, 2018 года.
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This paper reviews the methodological aspects of shaping marketing strategy in service sector. In addition, in order to classify main types of marketing, there has been provided the review of theoretical and empirical literature on the subject. Review has shown that there are vast variety of factors such as social environment, market constraints, people’s behavior, time perspective, managers’ focus, market structure, degree of societies advancement, and etc. which can influence on shaping marketing strategy.
Marketing strategy, marketing in service sector, marketing of services in uzbekistan, comparison of marketing strategies
Короткий адрес: https://sciup.org/14111960
IDR: 14111960 | DOI: 10.5281/zenodo.1218437
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