Методика оценки рынков сбыта строительных материалов

Extension of construction materials marketing outlets and entrance to the new industrial markets is the basis of developing construction materials industry in terms of WTO. The author suggests her own approach to forecasting supply and demand on main types of construction materials and products, taking into account qualitative and quantitative potential’s indicators, capacity and competitiveness of construction materials market, and allowing to make a balance of construction materials consumption considering the internal consumption and extension of marketing outlets. The article presents the main steps of estimation and selection of effective local marketing outlets, which allow to conduct evaluation and selection of perspective types of materials for satisfaction of internal demand and to define perspective marketing outlets of construction materials, produced by regional enterprises. Monitoring of supply and demand will allow to make conclusions about the state of the region’s self-sufficiency in construction materials, to give recommendations regarding the efficiency enhancement of the interregional exchange and to reveal potential marketing outlets of products.