No plastic bags policy revives a dissatisfaction behavior and culture change among Malaysian retail customers

Governments frequently sanction approaches to boost shoppers from practices with negative externalities to the detriment of purchaser comfort. Understanding the nonmonetary costs, shoppers face suggestions for social welfare assessment and strategy structure; nevertheless, measuring these costs is not possible. The objective of this investigation is to analyse the customer’s expectation and social changes towards no plastic bag policy. In this research, the researcher has taken an approach to the disappointment level among the consumers because of no plastics sack policy. A quantitative methodology being utilises to get the information through review from 400 retail customers who visit the retail outlets. The outcome uncovered that all the factors in this investigation show a tremendous relationship towards the client disappointment towards no plastic pack policy. These expands the estimation of the findings and is exceptionally applicable to overcoming any barrier in the process of developing Malaysian retail business.