Pedagogical essence of the phenomenon of visualization of teaching information in the context of culture

There is substantiated that the phenomenon of the visualization of teaching information is associated with the competencies of the XXIst century, for this reason the definition of the strategy of managing them in school educational process takes on particular significance. The author reveals the pedagogical essence of the phenomenon of the visualization of teaching information by describing the value and sense, cognitive and activities’ characteristics in the context of the modern culture.